Capillary Insights+ is an effective business intelligence tool that offers a 360-degree analysis of an org's business data and provides various reports with statistical proficiency. Leveraging such insights not only helps an org drive product innovation but also to track and improve the impact of product launches in real-time.
Insights+ is equipped with over 50 predefined charts and 250 key performance indicators (KPIs) supporting different types of reports related to sales, campaigns, loyalty, product, CRM. and also create custom reports as required for an organization.
Other than reports, Insights+ allows exporting org's business data to an FTP server and create customer segments. Segments are logical grouping of the audience based on shared characteristics and are used to tailor marketing efforts of brands effectively.